I recently received a wedding invitation. These often contain a card inside for the purpose of RSVP which derives from the French ‘répondez, s’il vous plaît’. Traditionally, this card wasn’t included, so invitees had to respond using their own stationary, as was the case with this invitation. The last time I wrote a hand-written letter was in 2002. That’s a long time ago. To make a long story short, I didn’t have any specific stationery and so went out to find some. I went to 3 different stationers and guess what . . . they didn’t sell the stationery I was looking for because in their words; ‘nobody really uses it anymore.’
I eventually found a shop that sold something close to what I was looking for. And this made me think about this video I watched a few months ago, which describes how digital technology is changing the way we use (or don’t use) the materials around us, and how not using these materials (pen and paper in this case) can cause the disappearance of services linked to them, such as the printer and paper experts in the video you’ll see below.